From a single outlet to a beloved regional brand, CHIC’s journey reflects Dubai’s rise as a global fashion hub. Its legacy continues to thrive, blending heritage with modernity.
Introduction
In the heart of Dubai’s thriving fashion scene, CHIC emerged in 1997 as a boutique brand specializing in premium leather goods. What began as an in-house label quickly transformed into a regional powerhouse, setting new standards for luxury retail in the Gulf.
The Early Days
CHIC opened its first store in Dubai, focusing on meticulously crafted leather accessories and footwear. Its commitment to classic yet contemporary designs resonated with consumers, leading to rapid expansion across the UAE. Unlike fast-fashion competitors, CHIC prioritized quality materials and timeless elegance, a strategy that cemented its reputation.
Expansion & Recognition
By the early 2000s, CHIC had become synonymous with understated luxury. Its success was further validated by consecutive Dubai Service Excellence Scheme (DSES) Awards, honoring its unparalleled customer service and retail innovation.
About Chic
Website: https://www.chic.ae/
Facebook: https://www.facebook.com/ChicShoesUAE
Instagram: https://www.instagram.com/chicshoesuae/
LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/
Pinterest: https://www.pinterest.com/chiconlineuae/
